The voice here is Christ, who promised similar rewards for offering so much as a cup of cold water to a disciple (cf. Mt 10:42), and who considered deeds done to "one of the least" as done to Him (Mt 25:40).
Earthly favors are all well and good, but Jesus can give "the look of love" that prompts repentance and redemption when we need it most.
What would you prefer? I thought so. And that is what I desire for not just my Facebook friends, but also my parishioners, blog followers, visitors, and all the rest!